“An investment in knowledge pays the best interest.” -Benjamin Franklin
Discovering New Horizons!
Today in Latitudes
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Alcance su éxito profesional a través del desarrollo de su marca personal
(personal branding)
DETALLES DEL TALLER
Viernes, 27 de agosto de 2010 Wyndham Hotel Boca Raton 1950 Glades Road Boca Raton, FL 33431
SOLUTION: Consulting Services
Solo entrepreneurs and small business owners trying to attract customers from a different culture than their own face not just a myriad of challenges – how to target customers more efficiently
EVENT: How to Get More Clients:
The translation profession is unique. Translators spend a lot of time and money learning about translation, grammar, linguistics and translation tools, but, when it comes to marketing
SPEAKING AND TRAINING
Do you want to give your business meeting, seminar or conference a fun, inspiring, exciting, enthusiastic and action-oriented boost Marcela Jenney’s dynamic and interactive presentation
Are you an entrepreneur, self-employed, a small business owner, a professional or an executive who wants to expand your services, look for new opportunities, or develop your own brand in the local markets or the international arena?
Are you an entrepreneur, self-employed, an expatriate, a small business owner………or develop your own brand in the U.S. marketplace, your home country, or the international arena?
Globalization has changed how we do business. Solo entrepreneurs and small business owners that are trying to sell their services and products in markets different from their own face the daunting task of melding their traditional marketing practices into a marketing mix that conforms to their clients' value base. To a large extent, consumer purchasing behavior and business practices are carried out according to their cultural environment. Therefore, in order to break through and cater to your customer's preference and purchasing behavior, a thorough understanding of the cultural system of the target market – plus a compelling unique selling proposition – is needed.
Latitudes Training, Coaching and Consulting offers solutions that allow you to reach markets outside your home borders with a cultural perspective. Through our one-on-one, group and customized programs, you will be able to:
- Develop a marketing strategy that generates immediate attention and interest based on your unique value proposition as well as the needs and cultural aspects of your target.
- Create a step-by-step selling process that converts prospective clients into sales in a quick and efficient manner.
- Identify cultural similarities and differences in your various target markets and successfully manipulate them into breakthrough selling points.
- Design and implement marketing activities that generate leads and build relationships with your clients, whatever the market.
- Create a defined marketing message that will communicate the value of your professional services to your target market.
- Discover and distinguish cultural differences to gain market share.
- Recognize communication styles and learn how to communicate in English, the world's business language.
- Identify the pitfalls of cross-cultural communication.
- Acquire cross-cultural negotiation skills.
- Apply proper business etiquette in a host culture.
- Learn how to use social media as a worldwide marketing tool to establish yourself as an expert in the global market.
“We have become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams."
Jimmy Carter
39th President of the United States
Get growth results you are looking for. Take action and get moving. Click here for a complimentary consulting session to get you on the fast track to success.
Latitudes offers Coaching, Consulting, Workshops and Seminars to help business owners, solo entrepreneurs, executive leaders, expatriate professionals, teams, and organizations develop their individual potential by remolding their way of being, thinking and acting with a global mindset.
Through our holistic Solutions, we can help you to succeed in the global marketplace.
Featured Services
The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
Solo entrepreneurs and small business owners trying to attract customers from a different culture than their own face not just a myriad of challenges – how to target customers more efficiently, how to increase market share.
In today’s global economy, cultural competency in the workplace is critical to achieving a competitive advantage.
