Latitudes | Training, Coaching and Consulting http://www.latitudescoach.com Sales Strategists and Branding Experts for the translation industry Thu, 17 May 2012 01:27:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Come on, freelancers, get your own domain! http://www.latitudescoach.com/2012/02/23/come-on-freelancers-get-your-own-domain/ http://www.latitudescoach.com/2012/02/23/come-on-freelancers-get-your-own-domain/#comments Thu, 23 Feb 2012 12:35:08 +0000 admin http://www.latitudescoach.com/?p=2230
Last night I attended a networking event where I had the pleasure of meeting new people and potential business associates. One of the worthwhile practices I have cultivated over the years is to follow up with the contacts I meet during a business gathering.
… Read More]]> http://www.latitudescoach.com/2012/02/23/come-on-freelancers-get-your-own-domain/feed/ 0 Becoming a Global Brand: ‘Tebowing’ Yourself to the Top! http://www.latitudescoach.com/2012/01/30/becoming-a-global-brand-%e2%80%98tebowing%e2%80%99-yourself-to-the-top/ http://www.latitudescoach.com/2012/01/30/becoming-a-global-brand-%e2%80%98tebowing%e2%80%99-yourself-to-the-top/#comments Mon, 30 Jan 2012 08:48:10 +0000 admin http://www.latitudescoach.com/?p=1464 Sharing online information is now a part of everyday life, and the majority of Internet users share online content with others. Since interpersonal communication affects attitudes and decision-making, one of the secrets behind cultivating a successful global brand lies in your ability to harness the power of viral marketing.… Read More

]]> http://www.latitudescoach.com/2012/01/30/becoming-a-global-brand-%e2%80%98tebowing%e2%80%99-yourself-to-the-top/feed/ 0 ‘Santa-centric’ Personal Branding: A ‘Claus’ for Celebration! http://www.latitudescoach.com/2011/12/27/%e2%80%98santa-centric%e2%80%99-personal-branding-a-%e2%80%98claus%e2%80%99-for-celebration/ http://www.latitudescoach.com/2011/12/27/%e2%80%98santa-centric%e2%80%99-personal-branding-a-%e2%80%98claus%e2%80%99-for-celebration/#comments Tue, 27 Dec 2011 08:45:29 +0000 admin http://www.latitudescoach.com/?p=1461 If you have ever heard of Christmas, celebrated Christmas, or sang along with such ubiquitous holiday classics as ‘Jingle Bells’ or ‘Rudolph the Red-Nosed Reindeer’, you’re probably also familiar with the world’s most famous brand, Santa Claus. Although Santa Claus is a fictional character, there are real-life lessons to be learned from ‘Father Christmas’ when cultivating your personal brand.… Read More

]]> http://www.latitudescoach.com/2011/12/27/%e2%80%98santa-centric%e2%80%99-personal-branding-a-%e2%80%98claus%e2%80%99-for-celebration/feed/ 0 Unlocking the Secret to Global Business Success! http://www.latitudescoach.com/2011/03/16/unlocking-the-secret-to-global-business-success/ http://www.latitudescoach.com/2011/03/16/unlocking-the-secret-to-global-business-success/#comments Wed, 16 Mar 2011 08:38:24 +0000 admin http://www.latitudescoach.com/?p=1459 As a global marketing expert, business coach and consultant with over 20 years of cross-cultural branding experience, I can tell you first-hand that it is far easier to connect with targeted audiences in domestic markets than overseas markets. That’s why I feel so strongly that the need for personal branding cannot be overstated…especially in today’s global business environment.… Read More

]]> http://www.latitudescoach.com/2011/03/16/unlocking-the-secret-to-global-business-success/feed/ 0 Dare to be different. Write a new page. http://www.latitudescoach.com/2010/12/01/dare-to-be-different-write-a-new-page/ http://www.latitudescoach.com/2010/12/01/dare-to-be-different-write-a-new-page/#comments Wed, 01 Dec 2010 08:34:41 +0000 admin http://www.latitudescoach.com/?p=1456 [youtube=http://www.youtube.com/watch?v=zpj4IMmlY70]

Recently the Tonight Show had the legendary comedian Bill Cosby as a guest. Besides cracking me up and robbing me of my precious hours of sleep, he joked around with different expressions that are part of our day-to-day conversations. One especially struck a chord with me: “I just want to make sure we are on the same page.” This idiom, commonly used to confirm we are talking about the same topic or looking at issues in the same way, conveys the idea that we must repeat the same old story to make sure we understand the situation correctly.… Read More

]]> http://www.latitudescoach.com/2010/12/01/dare-to-be-different-write-a-new-page/feed/ 0 Are you a “price maker” or a “price taker”? http://www.latitudescoach.com/2010/08/04/are-you-a-%e2%80%9cprice-maker%e2%80%9d-or-a-%e2%80%9cprice-taker%e2%80%9d/ http://www.latitudescoach.com/2010/08/04/are-you-a-%e2%80%9cprice-maker%e2%80%9d-or-a-%e2%80%9cprice-taker%e2%80%9d/#comments Wed, 04 Aug 2010 08:33:34 +0000 admin http://www.latitudescoach.com/?p=1454 When it comes to setting the right rate for your translation services, you have two alternatives: either take the price you are being offered or make the price you deserve to be paid.

Determining the ideal price for your translation services should follow a proactive approach rather than a reactive one.… Read More

]]> http://www.latitudescoach.com/2010/08/04/are-you-a-%e2%80%9cprice-maker%e2%80%9d-or-a-%e2%80%9cprice-taker%e2%80%9d/feed/ 0 Your online reputation may be at stake: Manage it before it’s too late! http://www.latitudescoach.com/2010/07/19/your-online-reputation-may-be-at-stake-manage-it-before-its-too-late/ http://www.latitudescoach.com/2010/07/19/your-online-reputation-may-be-at-stake-manage-it-before-its-too-late/#comments Mon, 19 Jul 2010 08:31:29 +0000 admin http://www.latitudescoach.com/?p=1452

We can no longer ignore the huge impact that Web 2.0 has on our careers and lives. Through these web applications our personal and professional lives are converging. And the trend is rapidly increasing; we see it more and more every day.… Read More

]]> http://www.latitudescoach.com/2010/07/19/your-online-reputation-may-be-at-stake-manage-it-before-its-too-late/feed/ 0 Soccer and the translation business game: It’s about the passion…and more http://www.latitudescoach.com/2010/06/11/soccer-and-the-translation-business-game-it%e2%80%99s-about-the-passion%e2%80%a6and-more/ http://www.latitudescoach.com/2010/06/11/soccer-and-the-translation-business-game-it%e2%80%99s-about-the-passion%e2%80%a6and-more/#comments Fri, 11 Jun 2010 08:28:37 +0000 admin http://www.latitudescoach.com/?p=1450 Today marks the beginning of the FIFA World Cup soccer tournament or simply “the World Cup.” The world is paralyzed. There is a vibrant energy in the air. The TVs are on transmitting the games. Everybody is talking about it.… Read More

]]> http://www.latitudescoach.com/2010/06/11/soccer-and-the-translation-business-game-it%e2%80%99s-about-the-passion%e2%80%a6and-more/feed/ 0 Translation and Localization Industry Expert Interview: Renato Beninatto http://www.latitudescoach.com/2010/05/19/translation-and-localization-industry-expert-interview-renato-beninatto/ http://www.latitudescoach.com/2010/05/19/translation-and-localization-industry-expert-interview-renato-beninatto/#comments Wed, 19 May 2010 08:26:06 +0000 admin http://www.latitudescoach.com/?p=1448

Starting today, I’ll be posting on a regular basis a series of interviews with major influencers and key personalities of the translation and localization industry.

My very first guest is Renato Beninatto, Chief Executive Officer of Milengo, a worldwide provider of localization, engineering and testing services to the IT, communications and e-learning industries, and Vice President of the European Language Industry Association – ELIA.

… Read More]]> http://www.latitudescoach.com/2010/05/19/translation-and-localization-industry-expert-interview-renato-beninatto/feed/ 0 Finding your translation competitors http://www.latitudescoach.com/2010/04/19/finding-your-translation-competitors/ http://www.latitudescoach.com/2010/04/19/finding-your-translation-competitors/#comments Mon, 19 Apr 2010 08:20:41 +0000 admin http://www.latitudescoach.com/?p=1446 Market research is not just for the big corporations. Translators, as business owners, need to find out whom they are competing against. Translators, as any other big or small business, need to learn about the external factors that affect their value proposition in the market.… Read More

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