LinkedIn for Translators and Interpreters Webinar Series

Posted On: July 2, 2012

Join this three-part series: LinkedIn for Translators and Interpreters. Now with over 150 million members in more than 200 countries, LinkedIn was built for networking and business growth. There are many ways to use LinkedIn to generate leads and grow your translation business globally. This 3-part webinar series provides tips and techniques to use LinkedIn to connect with, engage and influence your potential clients to grow your language business.

Free Webinar: Building Online Identity for Translation or Interpretation Business Success

Posted On: June 22, 2012

There is increasing media coverage about why professionals need to be concerned with their online identities. There are stories about digital dirt, people being fired or hired for blogging, the effect of social networking sites on career management, etc. One must give careful thought to his/her own current online identity.

Google results may be the determining factor in whether a prospective employer or recruiter calls a particular person. People are making decisions about individuals based on what they find online. Even if someone has a professional, differentiated website, if there are only a few Google results that person could be dismissed as not being a credible expert.A Web identity must present an individual or a business, as it wants to be known.

This webinar discusses the process to start building your online identity.

Join us for this 60-minute session and learn:

- Why your language business success depends on building your online identity

- How to stand out from the crowd using your online ID

- How to build up your online reputation

Limited Seats! Wednesday, June 27 at 11:00 a.m. EDT

Reserve Your Seat Today!

After registering, you will receive a confirmation email containing information about joining the webinar.

Latitudes starts LinkedIn Group “Sales, Marketing and Branding for Translators and Interpreters”

Posted On: June 21, 2012

Latitudes is pleased to announce a new group for translators, interpreters and entrepreneurial linguistic freelancers around the world that want to learn more about and discuss sales, marketing and branding tips, techniques, and ideas to help them attract more clients and become financially successful. Latitudes continues to focus its efforts to provide online and offline sales and marketing training, coaching and consulting services for language service providers.

Latitudes Launches the Virtual Sales Manager™ Program for Language Service Providers

Posted On: June 6, 2012

Atlanta, GA June 6, 2012 – Latitudes Training, Coaching and Consulting announces the launching of the Program, a cutting-edge program exclusively tailored for Language Service Providers, that will provide the training, tools and cost-effective sales management to develop high performance sales teams without the risk of hiring a sales manager or overhead expense of offsite sales training.

“Selling is not an event. Rather, it’s a process, executed by high performance sales teams who are well-trained, motivated, have the necessary tools and are held accountable. Having a high performance sales team is the difference between strong growth and another flat year,” stated Ray Reyes, Latitudes CEO. Reyes went on to explain, “Our Virtual Sales Manager™ program, in its four different modules, is completely customizable to meet the unique needs and goals of our clients, and provides (translation and localization) industry specific sales training, comprehensive tools and effective sales management without the costly, time-consuming process of recruiting and hiring an expensive sales manager, who too often doesn’t live up to their hype.”

With Latitudes’ Virtual Sales Manager™, CEOs can focus their time and energy where their strengths are, all the while confident in knowing their sales team is being trained, coached and managed effectively. By providing both at-a-glance and detailed reporting, CEOs can have access to both big picture and granular reports so they can make more efficient use of their time, leveraging their strengths to grow their business, while utilizing Latitudes’ Virtual Sales Manager™ to train, develop and manage their sales team.

For additional information or to schedule a demo presentation, please call (404) 590-0276, email info@latitudescoach.com, or visit Latitudes online at www.theVirtualSalesManager.com or www.LatitudesCoach.com.

National Association of Judiciary Interpreters & Translators

Posted On: May 18, 2012

Latitudes’ CBO, Marcela Jenney-Reyes to present a seminar on How to Get More Clients: A Marketing and Branding Workshop for Translators at the NAJIT Annual Conference in Cambridge, MA on Friday, May 18th, 2012. Click here for more information. http://www.najit.org/Conferences/2012/schedule.php

The National Association of Judiciary Interpreters and Translators’ mission is to promote quality services in the field of legal interpreting and translating. Our members play a critical role in ensuring due process, equal protection and equal access for non-English or limited English proficient (LEP) individuals who interact with the judicial system.

For additional information, please call:  (404) 590-0276 , email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com

The 10 Essential Steps to Growing Your Language Business

Posted On: April 28, 2012

Marcela Reyes Presented

The 10 Essential Steps to Growing Your Language Business

Marketing yourself and your business

ATA Professional Development Seminar

If you are a translator, interpreter, or language services company owner and are struggling to attract clients, get paid what you’re worth, and expand your business, the reason is very simple: You’re not using the right marketing strategy to create a sustainable and profitable business. This seminar will provide 10 essential steps to create and implement your client attraction strategy. You will learn how to develop a solid and distinctive brand, advance your business through social media, build your online reputation to separate yourself from your competitors, and much more. You will receive the necessary tools to increase sales, win more clients (including direct ones), increase the transaction value of your existing clients, reduce the number of clients who leave, and make your business ultimately successful.

Marcela Jenney-Reyes is the administrator of ATA’s Spanish Language Division. She is a multicultural certified personal brand strategist with 20 years of experience in the language industry. She has an MBA in marketing and holds certifications as a professional coach, business cross-cultural trainer, localization project manager, and personal brand strategist. In 2004, she served as the president of the Florida Chapter of ATA.

For additional information, please call:  (404) 590-0276 , email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.

LATITUDES AT GALA CONFERENCE IN MONTE CARLO

Posted On: March 26, 2012

Latitudes | Training, Coaching and Consulting attended the fourth annual Globalization and Localization Association (GALA) Language of Business Conference held in Monte Carlo, Monaco from March 26-28, 2012.

Among the internationally-renowned guest speakers who spoke at the 2012 GALA event are Latitudes | Training, Coaching and Consulting CEO, Ray Reyes, and the firm’s CBO, Marcela Jenney. Reyes, a sales expert and strategy Guru in the Globalization and Localization space, presented Synchronizing Strategy and Sales: Sales Execution as a Strategic Asset, which examines the critical relationship between business strategy and sales activities. Jenney, a global entrepreneurial marketing expert and certified Blue Ocean Strategy Practitioner, presented Coffee, Clowns, Airplanes and Commodity Addiction, which explores how Starbucks, Cirque du Soleil and Southwest Airlines used the concept of value innovation to reach uncontested markets and experience astounding growth.

For additional information, please call:  (404) 590-0276 , email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.

Marcela Jenney Latitudes’ Vice President and Chief Branding Officer presentation to a backed house at the ATA’s 52nd Annual Conference.

Posted On: October 26, 2011

Marcela Jenney Latitudes’ Vice President and Chief Branding Officer presented Maximizing Your Translation Business by Developing a Strong Brand to a backed house at the ATA’s 52nd Annual Conference.

Translators from around the world came to learn more about how to maximize their business by building a strong brand.

Latitudes is a leader in Training, Coaching and Consulting Services for Freelance Translators. Ms. Jenney has helped translators from all over the world define, develop and promote their unique brand enabling them to maximize their translation business. Ms Jenney will also be speaking on “Managing Your Online Reputation” on October 27th, 2001 at the 52nd ATA Conference.

Latitudes, Inc names Raymond Reyes as CEO

Posted On: October 23, 2011

Atlanta, GA (October 23, 2011) – In an effort to enhance their suite of services for language service providers (LSPs) and global translation freelancers, Latitudes Inc. has appointed Raymond Reyes to CEO. As a highly knowledgeable and experienced localization sales and marketing executive, Reyes will be responsible for further developing Latitudes’ products and services, which provide solutions for LSPs and global translation freelancers who need assistance to develop and sustain successful sales and marketing campaigns.

"We understand the specialized needs of LSPs and global translation freelancers who are struggling to develop and sustain effective sales and marketing campaigns,” explains Reyes. “By using clear and definitive processes and proven methodologies that are both cost-effective and easy to implement, we provide solutions that become our clients’ roadmap to successfully increasing brand awareness and revenue worldwide."

Prior to joining Latitudes Training, Coaching and Consulting, Reyes has spent 7 years in senior executive roles with major LSP’s based in the Unites and Europe. After attending the University of Georgia, Reyes began his career on Wall Street as a stockbroker with Morgan Stanley. Reyes has since attended Shorter University’s MBA program and is currently enrolled in Harvard Business School’s Executive Education Program, emphasizing on Corporate Strategy.

"What separates our services from those of our competitors is that we only focus on sales and marketing solutions for small-to-medium-sized LSPs and localization freelancers," adds Reyes. "Because of this, clients can have confidence in our industry expertise and receive customized solutions that leverage their unique strengths and core competencies."

With over 25 years of cross-cultural marketing experience, Latitudes Inc. provides Training, Coaching and Consulting solutions that help global Language Service Provider’s, executives and translation freelancers understand and adapt to the needs of diverse cultures and consumers. Latitudes’ comprehensive training, coaching and consulting services and solutions can be customized to help individual and corporate clients establish and maintain brand success worldwide.

Latitudes will be attending the 52nd annual American Translators Association (ATA) conference in Boston, MA from October 26-29, 2011.

For additional information, please call: (561) 623-9501, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.

Latitudes, Inc. Training, Coaching and Consulting Vice President Marcela Jenney to present at the 52nd Annual American Translators Association conference in Boston.

Posted On: October 20, 2011

Latitudes Training, Coaching and Consulting proudly announces that Vice President Marcela Jenney will be presenting: Maximizing Your Translation Business by Developing a Strong Brand

Marcela Jenney

(Wednesday, 2:00pm-5:00pm; Advanced; Presented in: English)

Branding is more than a trend in the business world. A brand represents many intangible aspects of a product or service. A brand is a collection of feelings and perceptions about the quality, value, image, and condition of the product or service. Branding creates the idea that there is no product or service like yours. A brand offers the client a guarantee and sets out your value proposition. This workshop will show you how to create a solid and distinctive brand to communicate what makes your translation business unique and to develop a branding strategy that can be implemented right away.

Latitudes, Inc. Training, Coaching and Consulting Announces CEO Ray Reyes’ acceptance into Harvard Business School’s Executive Education Program

Posted On: October 10, 2011

Latitudes, Training, Coaching, and Consulting is pleased to announce that CEO, Ray Reyes has been accepted into Harvard Business School’s Executive Education Program. Mr. Reyes’ emphasis will be on Strategy Development, specifically Aligning Strategy and Sales. "I’m honored to be accepted into such renowned program. And I’m very much excited about the opportunities that will come our way as a result of having participated in the Strategy Development Program. The benefits to our clients will be substantial. We will now be able to provide an even better understanding of how to effectively harmonize sales strategy and a company’s corporate strategy."

Latitudes, Inc Latitudes is the leading provider of Training, Coaching and Consulting Services for the Language Services Industry. Latitudes works with Language Service Providers (LSP’s) to develop Sales and Marketing solutions that Synchronize their Sales Strategy with their Overarching Corporate Strategy. Latitudes provides both online and one-on-one services for Freelance linguists that help them develop and grow their Brand Identity, Create Effective Marketing campaigns and establish their Unique Value Proposition. Our services for Buyers of Language Services provide guidance and direction that enable them to identify their language services need and help them define their global language strategy.

Marcela Jenney to present at the AAIT 5th Annual Conference

Posted On: September 25, 2011

The translation industry is, unfortunately, becoming a commodity in the marketplace. As newcomers enter the competitive arena, we professional translators are finding it more difficult to get paid what we deserve for our hard work. Our clients are pushing our rates down, and we\’re finding it harder and harder to say "no, thank you." Instead, we are becoming "price takers."

How can we stop this insanity? Easy. By becoming "price makers." Becoming a price maker is all about "perceived value." It requires your building a name for yourself and your translation practice so you can stand out from the crowd. It\’s avoiding direct competition while you increase your credibility and visibility. And social media is here to serve that purpose. Learn how to use social media to become a "price maker" of your translation business and not a "price taker".

For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.

Association Of Language Companies Annual Conference

Posted On: 
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The Association of Language Companies (ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. A dynamic group of entrepreneurs founded the association for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.

For additional information, please call:  (404) 590-0276 , email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.