Who This Is For
Start With the Work You Already Do
You may have a recurring task, a tool you are unsure how to use, or a team asking where AI belongs. A familiar example can make the conversation more useful.
Writing and Communication
Explore a first draft of a client email, proposal introduction, or internal message. Start with the audience and purpose, then review the wording and facts before using it.
Marketing and Content
Work through a content brief, newsletter outline, or alternative message. Keep your perspective in the brief and a person responsible for what is published.
Planning and Organization
Explore turning your own non-sensitive notes into an outline, checklist, or set of questions. Review what was left out and whether the structure fits the task.
Repeatable Business Tasks
Examine a recurring step in your work. Clarify its inputs, decisions, and review points before considering where an AI-assisted approach might belong.
These are illustrative tasks to explore, not promises of a specific result. The fit depends on your requirements, the tools involved, and appropriate review.
Bring Your Questions, Not a Perfect Brief
“I am not sure where to start” is a useful starting point. Tell us about the work you do, what you have tried, and what makes the situation difficult.
You can book individual help, organize learning for a group or team, examine a workflow, or discuss hands-on implementation. Start with the question; we can clarify the format and scope together.
Talk Through Your Starting Point
Meet Your Guide
Marcela Arenas, MBA
Entrepreneur, educator, and speaker, Marcela brings more than 30 years of international business experience to practical learning. She founded Latitudes in 2009 and works in English and Spanish across business strategy, marketing, branding, and professional training.
Her background includes more than 3,000 hours of AI education and training, along with hands-on work applying AI to marketing and business workflows.
Choose from one-to-one sessions, group workshops, team training, workflow consulting, and hands-on implementation.
Read Marcela’s StoryHow It Works
Describe Your Situation
Tell us what you are working on, what you have tried, and what you would like to learn or improve.
Choose the Kind of Help
Compare individual guidance, group learning, team training, consulting, and implementation against your needs.
Agree on the Next Step
Confirm the scope, format, timing, fees, and responsibilities before work begins.
Ways We Can Work Together
Choose individual attention, shared learning, or help with a business application.
One-to-One AI Sessions
Personal guidance for your questions and the work you want to do.
Explore One-to-One AI SessionsGroup Workshops
A shared starting point for people learning about AI together.
Explore Group WorkshopsTeam Training
Learning connected to the tasks and questions your team shares.
Explore Team TrainingWorkflow Consulting
A closer look at where AI might fit within a business process.
Explore Workflow ConsultingHands-On Implementation
Practical help moving an agreed approach toward use.
Explore Hands-On ImplementationQuestions Before You Get Started
Do I need to be technical?
You can begin with the task in your own words. Tell us what you want to understand and what you have tried. That helps establish a useful starting point and pace.
Can I book individual help, or is this only for teams?
Both are available. Latitudes offers one-to-one sessions, group workshops, team training, workflow consulting, and hands-on implementation. Start with the format closest to your needs.
Can we work on something specific to my business?
Yes. Describe the task, the people involved, and the result you want to work toward. We will discuss whether it fits the available support and what scope needs to be agreed.
Do I need to choose an AI tool before contacting you?
No. You can start with a business or learning question. If you already use a tool, tell us which one and what is working or proving difficult.
Will I need paid software?
That depends on the tool and the work agreed. Confirm any account, software, and subscription requirements before buying anything.